Veres

This is a year and a half long story. In January 2019, we participated in the Veres tender and dreamed to update the brand communication strategy. The client liked one of the ideas, but at the time he was not ready for such changes.

A year passed, and the company called us to the tender again. This time, it's definitely for a brand restart. And we believed so much in last year's idea that we took it and brought it back. And the has chosen it. And it all worked!

Veres is the leader of the canned food market in Ukraine. But the last time it communicated with the audience... well, a very long time ago. It was just busy growing the best vegetables for better preservation.

But the trouble is that today young people do not even understand why this canned food exists, how to eat it and for what. The younger generation thought it being something "grandmother's", "with horilka" and generally old-school. And in "Veres" there are a lot of cool products that you can eat in different ways and add to anything.

The slogan of the old brand communication sounded like “Home-made delicious”. But what does it mean? For some it's a sandwich with squash caviar, for another – a homemade burger, for a third – a salad with everything in the world, and for a fourth – to eat a whole jar of pickled cucumbers himself.

It turns out that it can be delicious as you like!