Brand: GONZO
GONZO
Gonzo is the only snack in Ukraine, which has additive flavoring not only outside, but also using special technology inside. You feel a bright taste as soon as you put a snack in your mouth, but literally in a couple of seconds you will catch up with the real taste of Gonzo. This is the snack’s feature we decided to tell you about. In Ukrainian, the word Gon («Гон») means surprise and at the same time something cool, incredible, strong and a little crazy. This accurately describes the taste of Gonzo. So we turned the product name into its own slogan and creative platform. And then continued gon and shot two videos in which something unexpected was happening in each scene. And it seems to us that this is a real Gooon .... ZO!).
Video1
Video2
Images
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Рroject team:
Agency - Grape
Director - Yury Gladky
New Business Director - Ksenia Sokur
Account Director - Kozlova Kristina
Creative Director - Aleksey Maksymenko
Strategic Director - Elena Holovatyuk
Copywriter - Natasha Tsvietkova
Junior Copywriter - Anastasia Shago
Account - Natasha Sportesnaya
Strategist - Valery Troschilo
Designer - Olga Perepadya
Designer - Roman Zbarasky
Motion Designer - Alexander Sheiko -
Client - Carpathian mineral waters
Marketing Director - Ella Tsybulya
Marketing Manager - Natalia Pavlenko
General Director - Nikita Nevestyuk -
Director - Valentin Minchuk
Operator - Sergey Smychok
Producer - Serafima Kutsenko
Production Designer - Ivan Cherevko
Costume Designer - Anya Levashkina
Gaffer - Zhenya Malik
MUA - Lena Dotsenko
Sound producer - Vsevolod Zolotko
Playback - Alexander Sofin
Colorist - Valentin Vernigor
Rental - Zodiac film
Postproduction - Chupacabra
