Brand: MHP
MHP
-
Situation
Corporate periodicals are an endangered species that are losing its last supporters - the company's employees.
Magazines and newspapers produced due to somewhat misleading reasons: "because we should" and "we did it before" so they are not perceived as something interesting. -
Challenge
But one of the largest employers in Ukraine - MHP Agro Holding, wanted to change its approach to creating corporate media.
And we wanted the corporate press to be sexy again!
Process
- redesign: content by headings, differentiation by colors;
- next issues creation guideline;
- augmented reality on the cover and in some articles.
Result
The first agro-gloss that is not inferior to Ukrainian fashion magazines. You want to read it everywhere: on the way to work, on vacation, on weekends, at bedtime and at any other time.
