For the third year in a row (third, Carl!), Gonzo builds its communication around a key feature — a strong, mega-saturated, breathtaking, crazy, explosive taste.

Since communication must evolve, we could not talk directly about strong taste. More precisely, we could, but what for? And if in last year's communications we already managed to acquaint the audience with the strong taste of snacks, and then reveal its explosiveness, which works even at the level of aftertaste, this year we needed to move on.

• If you haven't seen last year's communication, take a look. And if you saw it, look again to refresh your memory.

When we enjoy something delicious, we want to enjoy it to the end. Every piece. Everyone crunches. But as is often the case, there is a last-minute request to share. And here comes the internal conflict. Because it was as if "God told me to share," but he didn't take into account that Gonzo's crazy taste would have to be shared. And this is simply impossible to do.

Even if it asks to make a monster.
Eeeven if this monster threatens to eat you.
Eeeeeeeeven if you give him a pack of snacks — this is your only chance for salvation.
Because

STRONG TASTE, CAN'T BE SHARED WITH JUST YES!

⠀

So all you have to do is run! What we did — ran to shoot bizarre videos with hilarious characters.

And we also made short versions on 6 sec:

And for shops, we have developed pure visuals purely about taste. Yes, just to look — and immediately wanted to crunch Gonzo.

And if you're still here, look how it was happening. And it was — there is evidence.