Brand: Optimeal
Optimeal
Like humans, cats want variety in food. But most feeds are made from chicken. It turns out that poor animals should eat chicken in the morning, afternoon and evening, and so on day after day.
Together with Optimeal and marketing consulting agency Filberry, GRAPE decided to stage a “meat revolution” in the animal feed market. We showed people that pets would be grateful to them if they offered something better than chicken as a “main course”. For example, Optimeal super premium pet food made from lamb, duck, rabbit or veal!
To show the "meat revolution", we shot a story about a cat revolutionist who finally received his award - the delicious meat Optimeal.
Video
Visuals
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TEAM:
Client – Optimeal
Agency – Grape
Creative Director – Aleksey Maksymenko
Creators – Shago Anastasia, Tsvietkova Natasha, Hedulianov Sergey
Account Director – Kozlova Kristina
Art Director – Mishenko Andrew -
Production – BELOESUHOE
Director – Valentin Mynchuk
DOP – Serhii Smychok
Art department – Ivan Ch
1AD – Kataryna Kotomenko
Postproduction – Vasilii Goncharov
Actor – Kataryna Savenkova
Casting – Alena Lotra
Editor – Diana Kucher
Sound – PROPELLER
Music – Vitalii Rozynko
Style – Yuliia Graban
MUA – Marta Rodyk
Photography – Andrey Demenyuk
Location – Olesya Mashtalir
Rental – PATRIOT
Animals – Natalia Urchishina
Photo – Polozov arts
