Brand: Nozi
Nozi
Вackground
Omaks International has been making legwear since 1997. And while adult products were always produced under individual brand names, kids’ones used to be non-branded.
Omaks legwear for kids was to compete with other similar no-name Ukrainian manufacturers. Besides, the situation was complicated by the imported Polish products with bright noticeable branding and design.
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Challenge
To help the client in developing the first Ukrainian brand of kids legwear clearly visible on the shelves.
So we had to develop the brand name and idea, as well as package design for the entire kids product range: socks, tights and leggings.
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Brand Idea
We decided to call it ‘Nozi’! This is the Ukrainian word used by mothers for the legs of their babies. It is their attention we wanted to attract with such a brand name. And to attract attention of kids we developed a toy package with nice characters.